The PL Kite Economy.
I’ve now been back in New Zealand for nearly four weeks, intending not to travel away again until after Xmas.
Three months uninterrupted workshop time!: Winch systems for UKS, the next Stirling engine prototype (unfinished business) , a speed record attempt buggy for NABX next year, working on the AP ‘foil (more unfinished business), developing a new Pilot kite, and playing with a few old engines of course. Plus some pleasant evenings with good friends and a bottle or three, and time for family. Whee!
Townsville, Coolum and Noumea (2 to 4 Oct), Shenzhen and Xiamen (China, 24 Oct to 3 Nov) were a threat to this stay at home intent but others covered for me. There were 6 people from here away at overseas events one weekend, and I wasn’t- this has to be a record.
So, yes, there are more kite festivals than ever, and the kite economy is in excellent shape from the PL Kites perspective with excellent sales for traction and single line kites. Sure, it’s not quite as exciting as the flush of orders and event invitations that followed the development of the first large soft theme kites from about 1988, the heady first few years of buggying in the early ’90′s or the explosion of
kitesurfing from 1998, but it’s good solid business for all that- and especially so because the world is in recession.
So why are kites selling so well just now?
Of course it’s tempting to think that it’s the just reward for 40 years of creativity and hard work, but even I am not that delusional- but then, but then,– nah.
Or perhaps our various customers are now less fully employed so have more leisure- and naturally invest this time-and their savings- in more kiteflying? Tempting also- but seriously at odds with the hunker-down mentality that recessions trigger.
Happenchance then, just a random event?
No, it’s none of these.
Without any doubt it’s because of the competence and dedication of the people who now own and operate the PL kite businesses
PL traction kite licensees (Vlieger Op in Holland) had tough times after the death of previous owner Gerard van der Loo in 2003. New owners Herman and Jeannet Bredewold were put through the kite industry ringer, but hard times develop good business habits in those with the ability and strength to survive, characteristics which Herman and Jeannet have in abundance.
Step by careful step they have transformed a Vlieger Op into a professional organisation capable of sustained market leadership.
PL traction kites are now back on top in competition and coming very strongly in the markets. V Op’s ‘foil designer Michel Dekker’s new race kite (the Vapour) is dominating racing and his mainstream Reactor 2 is no slug either-trouncing even some rival’s special race kites. At the recent Euro Buggy finals Vapours took first place and 7 out of the first 10. Congratulations to Michel- it’s great to be back on top, nearly 15 years after our original 1990 Peel kites gave way to 4 line challengers such as the Quadrifoil Comp and the Flexi Sky Tiger -and 10 years since C Quads ruled the skies.
And, since Jenny Cook and Craig Hansen took over the PL kites NZ Ltd and the main PL single line license in 2006 they’ve also been on a learning curve. It’s now fair to say that they have successfully navigated the transition, have customers and kite world profiles in their own right now, and have developed a strong team and excellent manufacturing base.
Especially pleasing for me is the design successes that Simon Chisnall has racked up- the Crab and Cuttlefish particularly – sure lets me off the hook. Thank you Simon- and congratulations Jenny and Craig for sticking with it when things were tight.
In retrospect, the less than smooth path that each of these new businesses had to endure is not surprising.
Businesses always look different from the inside and successions are always fraught. The major thing that new owners don’t know when coming in is that they don’t know what they don’t know. Gerard had a special style and unique talents in business that was always going to be a hard act to follow, while Elwyn and I also had our moments. New owners don’t have, (fortunately for them) the unique obsessions that enable founders to take an idea through to commercial viability. But founders, almost by definition, don’t have what it takes to make sustainable businesses- developing an organisation that will deliver consistently reliable high performance products.
Herman and Jeannet, Craig and Jenny, thank you.
Peter Lynn,
Ashburton, Oct 31 ’09
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